What is the number of people, 30 years and under, who use the Yellow Pages? Answer: NONE!!
They all use that electronic leash to find things. Scary, isn't it? Sad, isn't it?
I do not spend a lot of advertising money on the Yellow Pages. I get all the shoppers asking "How much for this, how much for that? Then: I'll call you back"
The Yellow Pages has become a dinosaur, like me and the dictionary book.