-
Charlene Andersen
- Female
- Nottingham, NH
- United States
- Blog Posts (4)
- Discussions
- Events
- Groups
- Photos
- Photo Albums
- Videos
Gifts Received
Charlene Andersen has not received any gifts yet
Charlene Andersen's Page
Latest Activity
Five Trends to Watch for 2012 in the Northeast
The business world is filled with predictions of trends for 2012 and here is my list of five trends. My list is focused on the northeast region of the United States. I think it is presumptuous for someone to state a trend will be the same across the globe, but regionally common trends can spot the globe so these may apply in other regions too. Five Trends to Watch for 2012 in the Northeast Foodsheds Farmers and food producers will work towards establishing more foodsheds based on defined…See More
Great Idea, Now Get It Funded
We have all likely been there, you have a fantastic product idea, you've told your friends and they all say, "I'd buy it." You're charged like a lightning bolt shooting to the ground, except you're not grounded (more about that in a minutes). You run with idea turning it into a reality with prototype designs, supply and manufacturing logistics and breakeven analysis. You're charged, it's ready for the marketplace you just need cash to set it flying. You hear about crowdfunding and the…See More
The Goodness Goal
Last Saturday I drove over 3.5 hours to a meeting with a group of farmers from the North Country Farm Fresh Cooperative to give them the results of a market feasibility study I had conducted for them. Along the drive I was blessed with the beautiful scenery that New Hampshire has; the mountains, lakes and forested areas. After the meeting my sister, who was up for the weekend and agreed (thanks) to travel to the North Country with me, and I tootled around Main St. in Lancaster visiting the…See More
"Heidi,
Great post. Do you think another reason for the staff's minor mistake may be the protocol itself? Without knowing the specific details, I think the next step may be for the staff and supervisor to go over the protocol together to…"
The Dynamic Marketing Plan
A business owner friend asked me “why should I have a marketing plan?”The answer I gave was “well, you shouldn’t if you like to throw your money away”. This lead to a discussion and resulted in their realization that they needed a plan. But, they didn’t have the time, ability or the resources. Let’s take the three reasons given for not developing a plan; time, ability or resources.I’ll throw time out the window right away because if you don’t have a plan you will spend more time “trying things…See More
"Scott - had not seen your post or blog before. Thanks for the link."
"So true with all of the above. I ran into this issue for the first time and learned I needed to firm up a policy. I approached the matter with empathy to the customer's issues and suggested payment terms that we both agreed would work."
"I think most dropped the ball. I think the strategy Pepsi is using to turn their advertising dollars away from the Superbowl price tag and put the money back into the communities by creating the Pepsi Refresh Challenge is a touchdown."
Profile Information
- What is your profession?
- Strategic Marketing Consultant
Charlene Andersen's Blog
Five Trends to Watch for 2012 in the Northeast
The business world is filled with predictions of trends for 2012 and here is my list of five trends. My list is focused on the northeast region of the United States. I think it is presumptuous for someone to state a trend will be the same across the globe, but regionally common trends can spot the globe so these may apply in other regions too.
Five Trends to Watch for 2012 in the Northeast…
Posted on December 29, 2011 at 2:04pm
Great Idea, Now Get It Funded
We have all likely been there, you have a fantastic product idea, you've told your friends and they all say, "I'd buy it." You're charged like a lightning bolt shooting to the ground, except you're not grounded (more about that in a minutes). You run with idea turning it into a reality with prototype designs, supply and manufacturing logistics and breakeven analysis. You're charged, it's ready for the marketplace you just need cash to set it flying.
You hear about crowdfunding…
Posted on September 29, 2011 at 2:30pm
The Goodness Goal
Last Saturday I drove over 3.5 hours to a meeting with a group of farmers from the North Country Farm Fresh Cooperative to give them the results of a market feasibility study I had conducted for them. Along the drive I was blessed with the beautiful scenery that New Hampshire has; the mountains, lakes and forested areas. After the meeting my sister, who was up for the weekend and agreed (thanks) to travel to the North Country with me, and I tootled around Main St. in Lancaster visiting the…
ContinuePosted on January 21, 2011 at 1:31pm
The Dynamic Marketing Plan
A business owner friend asked me “why should I have a marketing plan?”
The answer I gave was “well, you shouldn’t if you like to throw your money away”. This lead to a discussion and resulted in their realization that they needed a plan. But, they didn’t have the time, ability or the resources.
Let’s take the three reasons given for not developing a plan; time, ability or resources.
I’ll throw time out the window right away because if you don’t have a plan you will… Continue
The answer I gave was “well, you shouldn’t if you like to throw your money away”. This lead to a discussion and resulted in their realization that they needed a plan. But, they didn’t have the time, ability or the resources.
Let’s take the three reasons given for not developing a plan; time, ability or resources.
I’ll throw time out the window right away because if you don’t have a plan you will… Continue
Posted on September 10, 2010 at 7:22am
© 2012 Created by Bob Herdlein.
Powered by
