Chuck Sink's Page

The following incident happened a while ago but the lesson remains with me - I'll never do that again! When an excellent client sent me some work, I mistook it as an information overload to sift through and figure out. In reality, after studying the contents, it was clear enough to handle with relative ease. But what did I do first? I replied with a couple of "suggestions" to make things easier. Easier for whom? The client predictably and rightfully expressed "concern" about my initial response.… Continue

Time and Money
Businesses that are considering an investment in social media programs need to consider the cost of time as much as, if not more than, money spent on developing them. In business, time is money. For a social media program to be effective it must have a committed individual or team behind it.

Familiarity
The reason social media works for business development is because p… Continue

I don't know about you but I have trouble separating personal, business and family relationships. After two amazing years of helping to shape a brand and build a foundation of new business growth with much success, it became ironically clear that moving on to another career challenge is what I need to do. I will not pretend there is no pain in this. I'm rocked by tears of sadness over leaving my "family" at Big Hit Media. There come also the other emotions of anticipation, excitement, and hope s… Continue

By Chuck Sink

Beyond basic survival, the greatest need of all human beings is to be loved and appreciated. We all crave the recognition and praise of our peers and loved ones. This trait of humanity is what Dale Carnegie leveraged into a vaunted worldwide training organization.

Social Media is a fascinating anthropological study. If you have a large and active Facebook-Twitter-Linked in network, you may have become familiar with some… Continue