Dale Ouellette's Page

This Thursday, New Hampshire Magazine is having its annual Best of NH party at the Verizon Wireless Arena. Last year, we made a video of the event with Jimmy Dunn as the host. The magazine has been using that video as a marketing tool to sell advance tickets. The video has had hundreds of views, if not thousands at this point, and ticket sales are up significantly over this same time last year. In fact, they've sold three times as many tickets. I know that the increase is not solely because…

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Training is an inevitable part of any successful business. Whether it's as simple as teaching a new cashier how to run a register, or more advanced topics like engineering changes to products, it's essential, and sometimes costly.



The use of online video for training purposes can reduce your costs significantly, in terms of both direct costs associated with traditional leader-lead training, as well as indirect costs resulting from lost productivity. Let's look at each type of… Continue

Absolutely.



How can I say this when I don't even know what line of business you're in? It doesn't matter. If you have employees or if you have customers - you can benefit.



I repeatedly see how we save companies money on training. When you consider the cost of travel for remote employees, plus the lost productivity while they're away from their jobs...the savings associated with a webcast quickly add up. Then there's the added benefit of having the training program… Continue

One of the speakers at the recent Streaming Media West show was Rico Nasol of Zappos.com. Rico is a Content Team Senior Manager for Zappos, and he shared how important video is to their business. It's so important, in fact, they are gearing up to have around 50,000 product videos on their website by the end of this year. The reason is simple. They know that when an item on their website is accompanied by a product description video, they tend to sell between 6% and 30% more of… Continue