Mike Kalil's Page

Last week, Google rolled out a major algorithm update that it says “noticeably impacts” 11.8 percent of queries. Mainly, the update affects websites whose content has been deemed as low-quality by Google's newly tweaked standards. The change is aimed at so-called content farms, which are massive databases of articles that often provide little or no value to readers and are merely a…

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It used to be that the most work was dedicated to perfecting a site's homepage because, presumably, that would be the place visitors would see first. As Internet users become more sophisticated, they're

bypassing sites' main pages in favor of getting the information they're seeking from landing pages. And instead of searching for general terms on Google, Yahoo! and Bing, they're getting much more specific, finding…

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If you're not already devoting most of your marketing budget to the Internet, now is the time to change your game plan. A new study by BIA/Kelsey indicates that 97 percent of consumers go

online to research products and services locally. If they're not finding you during their searches, there's no doubt about it: You're losing business, and probably lots of it.



Consumers are getting…

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Let's pretend you own a business that sells home furniture, and your mission is to dramatically increase the number of couches you unload. You're looking to generate most of your business promoting your company online. How do you do it? Just a little bit a research will tell you that millions of people type the search query “couch” into Google alone every single month, and presumably most of them are at least starting to think about buying one. If you do the search yourself, you'll also find… Continue