Paul Donehue's Page

"Nothing happens until somebody sells something, said "Red" Motley.

Often referred to as the greatest salesman ever born, Arthur H. (Red) Motley was a onetime Fuller Brush salesman who went on to become one of the nation's most highly-regarded sales trainers and motivational speakers.

He served as chairman of the marketing division of President Eisenhower's Conference on Small…

The ability to get others to accept our ideas, suggestions or proposals -- or, said another way, the ability to close the sale -- is a talent many people say they would truly like to master.

In his book The Anatomy of Persuasion, author Norbert Aubuchon writes about the importance of persuasion and communication skills in today's business world, and goes on…

Alec's Shoes is one of New England's most successful independent shoe stores, offering athletic footwear, men's and women's casual and dress shoes, and a wide range of accessories.

But the store is known for much more than its inventory. In fact, it's the exceptional customer service provided by the twenty-plus staff members…

It’s all new… the latest version!

New and improved, updated; enhanced formula, just released! Hot off the press, the newest style! Less fat, more protein, superior quality, finer taste; easier to use, better, more comfortable, lower price...

At one time or another all of these phrases have been used to sell products or services, and they all promote the same thing – change. The marketplace must like change or marketers wouldn’t flaunt it; change, therefore, must be…