Using Online Video to Market Events

This Thursday, New Hampshire Magazine is having its annual Best of NH party at the Verizon Wireless Arena. Last year, we made a video of the event with Jimmy Dunn as the host. The magazine has been using that video as a marketing tool to sell advance tickets. The video has had hundreds of views, if not thousands at this point, and ticket sales are up significantly over this same time last year. In fact, they've sold three times as many tickets. I know that the increase is not solely because of the video, but they have been aggressively using it on all their websites and it has certainly been a big contributor to their success.

Watch the video here.

By the way - if you've never been to the event, you really should go. It's an incredible display of what NH has to offer. While you're there, look for our video crews for your chance to be in next years video.